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Starwood Named The John Hardy Group To Project XYZ Brand Development Team

The John Hardy Group (“JHG”) became a member of “Project XYZ” product development team five months ago. JHG is providing the Project Management and Cost Estimating Services to Starwood for the development of this recently announced, new brand targeted at the “select service” market of the hospitality industry.

“This is an exciting and very challenging assignment,” stated John Hardy, president and CEO of the John Hardy Group. “We are fortunate to be aligned with an extremely creative and talented team that has been assembled by Starwood. In a very brief time, the team has made tremendous strides in bringing together a concept and product that has the “DNA of W”.

“The fun part is yet to come,” continues Mr. Hardy, “as the team refines and adjusts the concept and then implements Starwood’s vision in the creation of model rooms and public spaces, while staying within the target development budget parameters for the product.”

The first hotels are scheduled to open in 2007 and Starwood hopes to have 500 by 2015. The company plans to announce a permanent name for the chain later this year.